We specialize in a fast turnaround of high quality print products, and can only achieve this if your file(s) are set up according to our guidelines. If you have any questions that are not answered within this specification sheet, please contact us.
download-icon Download a PDF copy of our artwork file specs.
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Preferred file types
These file types work best and typically encounter few problems.
• pdf (Portable Document Format)
• psd (Adobe Photoshop document)
• ai (Adobe Illustrator)
• tif (TIFF)
• eps (Encapsulated PostScript)
• jpg (JPEG)
Possibly accepted file types
These file types are acceptable, although not recommended, application versions and operating systems can introduce problems. A hardcopy, for cross-referencing, will ensure a more accurate outcome.
• doc, docx (Word)
• fh (Freehand)
• xls, xlsx (Excel)
• cdr (Corel Draw)
• ppt, pptx (PowerPoint)
• cvs (Canvas)
Before sending your files, make sure all fonts are converted to outlines (converted to outlines for Illustrator and PDF, converted to “shapes” for Photoshop, converted to “curves for CorelDraw).
In your Main Menu choose Select > All
In your Main Menu choose Type > Create Outlines
Right click text layers
In the layer menu that pops up > Convert to SHAPES
In your Main Menu choose Edit > Select All > Text
In your Main Menu choose Arrange > Convert to Curves
If converting fonts to outlines is not an option, the screen and printer fonts should be sent along with the image files in a Stuffit or WinZip compressed file.
Vector art is made up of mathematical lines and shapes (as opposed to pixels) and will not become blurry when enlarged. This type of artwork is preferred over raster (pixelated) art. The most common vector file types are AI, EPS or PDF.
Raster artwork is made up of many “dots.” The resolution of the artwork is measured by the number of dots per inch (DPI). The higher the DPI, the clearer the image becomes. This type of artwork has the potential to become blurry when enlarged past the ideal resolution size. The most common raster file types are JPG, TIFF or GIF.
Images from the web
Images taken from web sites typically NEVER work for high end output. Web images are usually an inch or so in size and only 72 DPI. The lowest resolution that can be used for offset printing is 300 DPI.
A good rule of thumb for image size is to avoid artwork that is only a couple kilobytes (i.e. 36 KB). Images that are several megabytes usually are ok to use (i.e. 2.5 MB).
To ensure the highest-quality published image the minimum acceptable resolution is 300 DPI at the desired final size. Be sure to include or embed all of your placed / imported images when you send your artwork.
The two most common colour modes are CMYK and RGB.
CMYK stands for Cyan, Magenta, Yellow, blacK. These four represent the colours of inks used on our press. Artwork should be converted into the CMYK colour mode.
RGB stands for Red, Green, Blue. These colours are made up of light and are used in the displays of computer monitors, digital cameras, TVs, etc.
All colour modes are accepted, but all printed images are converted to CMYK. A colour shift is typical when converted because the range of colours in RGB mode is larger than that in CMYK mode. That is why Green appears more pure and vibrant on a computer monitor than a printed combination of the Cyan and Yellow inks. If colour accuracy is critical, it is imperative that a PMS colour is assigned wherever possible.